HIAMO – Only what matters.

HIAMO stands for modern hospitality that combines professionalism with genuine warmth . As a growing hospitality company, we develop and operate hotels with a clear mission: to create places where guests feel welcome and employees enjoy working.

For us, it’s not just about service, quality, and efficient processes. What really matters is the attitude with which we do our work. The way we treat one another, the way we make decisions, and the way we interact with our guests shape the atmosphere of our establishments.



To consciously cultivate this mindset, we draw inspiration from a variety of ideas and perspectives—including the HUNA teachings from Hawaii.

The HUNA teachings at HIAMO

HUNA comes from Hawaii and offers seven simple principles for a conscious, responsible life. Today, many of these ideas are also found in psychology, coaching, and leadership.

For us at HIAMO, they are one thing above all else:
 an inspiration for how we work together, make decisions, and welcome guests.
 Because true hospitality always begins with the right attitude.

The HIAMO Philosophy – Why We Exist

There are plenty of hotels.
But true Hospitality doesn’t come from buildings, stars, or categories—it comes from people.

We believe: A good hotel is actually quite simple. 
It’s all about focusing on what really matters:

Our philosophy can be summed up as follows: 
Reduce everything to what really matters. Or as we call it:

Only what matters.

The 7 HUNA Principles

These seven principles show how people think, act, and interact with one another—in life as well as in hospitality.